1 year of insights
of boards are women
of national coaches are women
of sports media attention in the Netherlands goes to women
of memberships at Dutch sports federations are women
of the sports sponsorship budget goes to women’s sport
of girls and women between 18 and 25 consider quitting sport. Worldwide, twice as many girls as boys stop playing sport around age 14.
What a year of listening to sport teaches us about equality.
1,000+
voices and perspectives from sport
“You go first, then I can enjoy the view of your behind.”
From listening to changing.
Not deciding for sport what has to change. Discovering together with sport what works.
Golf is the testing ground. Not the end point. Not a blueprint. We use it to ask better questions:
Different sport. Different context. Similar system questions.
From every sport. From every region. From recreational player to elite athlete. From coach to board member. From boy to woman. To see what is unique, and what comes back everywhere.
where it chafes
what could be different
what works
what makes a difference
Listen. Understand. Redesign. Change.
