Inspiration

Sport has the power to be more than winning or breaking records. It can drive social change. Yet visibility, recognition, pay and opportunities for women and girls in sport are still far from guaranteed.

With SAM, we want to break through that inequality. We use major sporting events as catalysts and build a year-round program of research, role models and practical tools. On this page, you’ll find everything you need to get inspired – and to play your part in creating change.

Athletes in action
Knowledge & insights

Sport determines who is visible, who gets a say, and who gets opportunities. If you want to level the playing field, it helps to understand how it’s currently set up. That’s why SAM gathers relevant knowledge about equality in sport – nationally and internationally. SAM conducts its own research and collects existing knowledge.

We make insights accessible, so you don’t have to search yourself. We create and collect, among other things:

  • Research reports & (inter)national insights
  • Articles on visibility, leadership, participation and culture

Using our sources? Please credit us! Using it for socials? We’d love it if you mention us in your post. Happy to share!

Research & (inter)national insights

Background articles

SAM is here for everyone who believes in equality on and around the sports field.

Will you join us?

Get Inspired - SAM Playbook, Research & Stories